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Campaign Management

Campaign Management allows you to maximize the return on your marketing investment with detailed tracking, reporting, and analytical tools that provide precise measurements as to what marketing campaigns are in progress, how they are performing, and the types of leads they attract.

Details:
Campaign Anaysis

Trade shows, direct mail, advertising, and promotions can all be tracked, analyzed, and optimized so that your marketing efforts are focused on the most effective campaigns.
Import Wizards
Easily import leads into campaigns from offline sources such as trade shows, seminars, and direct mail, eliminating manual data entry.
Optimize Market Segmentation
Marketing teams can segment campaigns based on target demographics, marketing list purchases, and product interest.

Benefits:
· Optimize your marketing spend. 
· Optimize lead flow from capture to close. 
· Gain critical insight into lifetime customer value. 
· Measure your branding and lead generation effectiveness.
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Last Updated on Jul 11 2010